The Art of Fermenting Great Ideas
And pickling jalapeños
Of the useless rain dances in corporate America, “brainstorming sessions” are among the worst. They could only have been dreamed up by a consultant who never stumbled upon a good idea in their life.
If they had, they would know you cannot sit down and decide to have a great idea. The great ideas hit you when you’re in the shower, tossing and turning in bed, or riding a bike with Dr. Hofmann.
And while great ideas seem to appear randomly, there is a science to summoning them out of the ether.
Here it is.
Keep reading with a 7-day free trial
Subscribe to Infinite Play to keep reading this post and get 7 days of free access to the full post archives.